Many people opt for internet marketing methods because practically half of the world’s population knows about HTML and if you have your own business, you have to decide on what internet advertising method works for you. Ask yourself what are you going to avail of: the costly internet marketing methods or the cheap ones? Others will pipe in “costly!” immediately, but they don’t know internet marketing method attracts great benefits as well.
Here’s the lowdown and a comparative look on the cheap and expensive internet advertising methods:
1. Pop-ups. Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they’re all about. This is an internet marketing method that you can do without.
Fly ads are derivatives of pop-ups which are also equally irking to the visitors.
2. Pod casts
Broadcast is to TV as pod cast is to internet. It’s one sophisticated internet marketing method that can somehow hamper your budget. But if you’re thinking results, good pod casting is worth the cost.
3. Search Engines
How does this one work? When someone types in a keyword related to your site, your URL is automatically included in the first page of the top results. Fixed payment for the search engine allows just that. Costly, true, but if we’re talking about Google and Yahoo search engines here, then don’t give it a second thought.
This is associated with another internet advertising method: the pay-per-click system.
Go along the bandwagon and blog about your website. This is an internet marketing method that is popular as of the moment, so you never have to worry that this will never spur outcome. All you have to do is sign up for a free blogging account, post and you don’t even need to pay!
2. Smaller Search Engines
This is cheap and dependable, and if you submit your site to smaller search engines, you have bigger chances to get bigger results. Remember that the search engine giants can dwarf and overlook your site easily, so this internet marketing method might just be the right one for you.
3. Text links
This is not just cheap…this is virtually free! Let someone text link your site and return the favor.
Cheap versus costly, that’s always the question that hounds on whenever we’re trying to get something. In the field of internet advertising, just be wise enough to figure out what will suit your needs. Go for what you want as long as there are visible results.
Internet Marketing Strategies
Your new business will benefit a lot from various Internet marketing methods but you don’t have to spend millions of dollars just to get some decent exposure for your company. There are ways to make your business be seen and felt without doing overkill with your advertisement expenses.
Make use of your online power through Internet marketing. Here are simple methods that you may employ to boost the visibility of your business without shelling out more than what you can afford. However, these techniques need patience and some footwork to produce agreeable results.
Firstly, you need a website before you can make use of these low cost Internet marketing strategies. So go create one or hire a web developer to display your products and services. This will be used in employing the following Internet marketing techniques.
1. Affiliate Marketing
This is the process of recruiting a network of smaller websites known as affiliates to drive targeted traffic to a website. Ad copy and links will be provided by the advertisers. You will have to pay a certain percentage of the sales profit to your affiliates.
One of your goals should be to attain a good ranking with search engines. One way to do it is through link building. This could be done through trading links to other businesses that are related with yours.
Sending out newsletters to your subscribers (those who signed up for your newsletters) will help greatly in establishing a good working relationship with your customers or prospective customers. It has to be short, sweet, consistent and written for a general audience.
4. E-mail Marketing
As one of the best cost-effective Internet marketing tools, it stays as a very important method of keeping your customers aware of your products and services. Just make sure to avoid spamming or soon enough you will have to close down you business due to complaints.
If you put quality content in the form of articles in your website along with your products and services, search engines will have to index your website and this means more traffic for you.
Expand your network through joining forums that mainly discusses stuff regarding or related to your products and services. Actively posting responses or answers and asking relevant information will build your reputation as that forum’s member and boost your company’s visibility through your signature files that go with your every post. In most cases Links to your website could be included in this signature.
Internet Marketing Tools
Who doesn’t want inexpensive internet marketing tools? In this day and age when advertising your business online is the way to go, it’s a must that you avail of internet marketing tools at the lowest cost possible. How can you avail of them? How can you make the most out of these low cost internet marketing tools?
These low cost internet marketing tools aim to better your website and promote them thoroughly. Read on to know more about them:
There is software specializing in internet marketing. These programs are affordable internet marketing tools. They attract traffic, communicate your site to anyone online, harness and trim down your keywords, track your site visitors and create links to other sites. Of course, the phrase “low cost” emphasizes that you must not spend exorbitantly. Watch out for internet marketing tools that do nothing but suck your budget.
2. Website packages
Take note of low cost internet marketing tools that do the following: hosting and designing your site, getting your domain, offering technical help, configure and upload your files, campaigning for your traffic. These are available in website packages that you can avail of anytime. Choose a package caters to your site’s needs.
3. Mailing lists
Notice that when you visit the Bulk Mail folder of your email, you read nothing but website promotions. That’s email marketing? It boosts your business like no other. Don’t worry about spamming. There’s such a thing as “safe lists” that make your mails spam-free. This is so easy to obtain. Look for mailing lists for sale and let the fun of emailing begin.
4. Data Submitters
This is a money-saving internet marketing tool that works like magic. Have a data submitter of your own and amass tremendously huge hits!
Integrate an e-book in your site for people to download. At such a cheap price, you keep people clamoring for more and visiting your site in the process. That’s one affordable internet marketing tool for you.
6. SEO tools
Internet marketing is not complete without the standard SEO tools. Search engines remain as the major powerhouse in marketing so never leave this part out. Generate traffic through this effective low cost internet marketing tool!
Here’s a reminder: when you see the low cost internet marketing tool banners online, never get persuaded easily. Study the package deals; analyze the contents and benefits before deciding if you want one.
…to be continued…
Reviewed by macs